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Our Role: Led the marketing re-launch, built a team, and implemented a sales funnel for Exchange24.

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Project Task/Challenge:

1. Background:

   Exchange24 needed a complete overhaul of its marketing approach to increase visibility and customer flow in the competitive Thai market. The absence of a structured marketing department and sales funnel hindered its growth potential.

2. Objectives:

   • Business: Increase the number of new customers and stabilize monthly customer flow.
   • Marketing: Establish a fully functioning marketing department and launch targeted campaigns.
   • Communication: Highlight Exchange24’s status as an official, reliable currency exchange provider.

Creatives

Videos

Optimization Steps Taken:

• Marketing: Built a marketing team with clear roles, streamlined workflows, and modern tools to support campaign execution.
• Sales Funnel Implementation: Developed and optimized a multi-stage funnel, targeting users from awareness to conversion.
• Landing Page Development: Designed customer-friendly landing pages focused on seamless user experience and clear calls to action.
• Targeted Campaigns: Ran high-performing ad campaigns in Google Ads to attract relevant audiences.

Landing Pages

Results:

1. Business:

• Attracted 600 new customers monthly, ensuring steady growth.
• Enhanced brand reputation as a reliable currency exchange provider.

2. Media:

• Increased ad CTR to 1.5%, reflecting improved ad engagement.
• Achieved a cost-per-lead (CPL) of $10, optimizing the marketing budget.