<aside> 💡 Our Role: Led growth campaign, devised and executed strategy.

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Project description:

From the outset of MoreShow’s launch in the UAE market, we led a strategic overhaul to redefine the event planning service for children, focusing on high-quality, luxurious events. By introducing rigorous market analysis and segmentation, we developed a targeted approach that propelled MoreShow into a leading position in the Dubai market.

https://www.youtube.com/watch?v=TA41ZvdFUs8&ab_channel=АртемМаксимов|CMO

[VIDEO CASE STUDY] HOW I HELPED MORESHOW REACH 1.5 MILLION DIRHAMS IN REVENUE IN DUBAI | ARTEM MAKSIMOV

Project Task/Challenge

Untitled

MoreShow: a successful kids' event agency in the CIS market

1. Background: We were involved from day one of launching MoreShow in the competitive UAE market, which demanded innovative solutions to stand out.
2. Objective: To increase MoreShow’s revenue and market share by entering the English-speaking market in Dubai and ensuring a steady flow of qualified leads.
3. Challenges:
   • Non-Solvent Audience: Initially faced with non-paying leads.
   • Demographic Specifics: Needed to filter out English-speaking Indians from the lead pool to enhance lead quality.

Company's landing pages had low lead conversion rates

Project Solution

Strategies Implemented:

• Creative Filtering: Highlighted service costs in ads for transparency.
• Landing Page Filtering: Integrated a budget-focused quiz on landing pages.
• VIP Lead Enhancement: Adjusted targeting to upscale audiences, increasing average transaction size from $800 to $1,500, with some exceeding $5,500.
• Geo-targeted and Interest-based Advertising: Focused on affluent areas and luxury interests.